Bra, 1 October 2026 – Tesisquare, an Italian company specialising in digital solutions for the Supply Chain, has announced the appointment of Lorenzo Matteoni as Global Chief Marketing Officer (CMO). The appointment strengthens the company’s management team and marks a new phase in its development under CEO Salvatore Paparelli, to further accelerate the Group’s growth and international expansion.
In his new role, Matteoni will lead Tesisquare’s strategic and product marketing activities, focusing on market and customer needs analysis, the development and positioning of the company’s offering, and the definition of go-to-market strategies. The role will span multiple areas of the business, strengthening the connection between the market, offering development and corporate strategy, while supporting Tesisquare’s growth both in Italy and internationally.
Matteoni brings more than 25 years of marketing experience to Tesisquare, gained in multinational companies and across sectors including telecommunications, automotive, technology and business services. During his career, he has also held roles within the Stellantis Group and, more recently, Brother Italia, where he served as Head of Marketing and was also a member of the Group’s European Marketing Steering Committee. He also holds an Executive Master’s degree in Sales Management from 24Ore Business School.
“Lorenzo’s appointment addresses a specific need: to further strengthen the connection between the market, our offering and international development,” said Salvatore Paparelli, CEO of Tesisquare. “The international landscape requires a supply chain that can evolve very rapidly. Having an in-depth understanding of the market and our customers’ needs is essential to guiding our decisions. To support our growth in global markets, we therefore need to gain an increasingly precise understanding of how demand is evolving and translate our technological expertise into clear and distinctive positioning. His experience in strategic and product marketing will be instrumental in accelerating this journey.”
“Joining Tesisquare at a time when the company has ambitious growth objectives is genuinely exciting for me, and I am proud to contribute personally to its international expansion,” commented Lorenzo Matteoni, Global CMO of Tesisquare. “My priority will be to maximise the value of Tesisquare’s expertise and technologies and to interpret market trends and customer needs in order to further strengthen our value proposition and support business growth.”
The appointment comes at a time of continued development for Tesisquare, as the company progressively strengthens its presence in international markets. In 2025, the Group achieved consolidated revenues of €65.2 million, representing growth of 5.4% compared with the previous year, with 40% of revenues generated from international markets. The company currently operates in more than 40 countries.
ABOUT TESISQUARE® – Founded by Giuseppe Pacotto in 1995 in Bra (Cuneo), Tesisquare is one of the leading providers of technology solutions for the Supply Chain, designed to optimise performance across extensive and complex business networks, ensuring operational excellence throughout the entire value chain and across all stakeholders, including manufacturers, distributors, consumers and other stakeholders. In 2025, the company achieved consolidated revenues of €65.2 million, with a presence in more than 40 countries and a customer retention rate of 99%. Tesisquare’s customers include leading companies in the fashion, food and beverage, large-scale retail, industrial and logistics sectors, both in Italy and internationally. For more information please visit www.tesisquare.com – or follow Tesisquare on LinkedIn.
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