Radio Alba Partnership

Employer branding campaign

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Radio Alba is one of the first free radio stations, born on February 29, 1976, and still today remains an independent and free voice for the Langhe, Roero, and Monferrato regions. Thanks to sponsorship, including from Tesisquare, the Radio Alba Festival, which celebrates independent music from the region, provides a stage for local talents and promotes solidarity initiatives.

Through this collaboration, every year, TESISQUARE has the opportunity to promote our brand via the station. This year, we will be featured in a campaign airing from 03/02/25 to 09/02/25 and from 17/02/25 to 23/02/25, at the following times: 7:40 - 10:00 - 13:40 - 16:00 - 18:50.

The ad being broadcast will focus on the Service Unit, as part of the Employer Branding and Talent Attraction initiatives planned by the HR Department in 2025.

Here is a preview of the campaign content:

"Are you passionate about technology and love solving problems? Tesisquare is looking for you!
Join our Service Unit, the beating heart of technical support.
With us, every day is an opportunity to grow and contribute to our customers' success.
Do you want to be part of a dynamic, young, and ever-evolving team?
Visit the Tesisquare website and submit your application!
Tesisquare – Turn your passion into a profession!"

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In the second half of the year, we will have the opportunity to launch a new campaign, the content of which is currently being defined.