{"id":13499,"date":"2026-10-01T08:00:00","date_gmt":"2026-10-01T06:00:00","guid":{"rendered":"https:\/\/www.tesisquare.com\/?post_type=comunicati-stampa&#038;p=13499"},"modified":"2026-10-01T09:05:35","modified_gmt":"2026-10-01T07:05:35","slug":"tesisquare-appoints-lorenzo-matteoni-as-global-cmo","status":"publish","type":"comunicati-stampa","link":"https:\/\/www.tesisquare.com\/en\/press-release\/tesisquare-appoints-lorenzo-matteoni-as-global-cmo\/","title":{"rendered":"Tesisquare appoints Lorenzo Matteoni as Global CMO to accelerate international market growth"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Bra, 1 October 2026 \u2013 Tesisquare<\/strong>, an Italian company specialising in digital solutions for the Supply Chain, has announced the appointment of <strong>Lorenzo Matteoni as Global Chief Marketing Officer (CMO)<\/strong>. The appointment strengthens the company\u2019s management team and marks a new phase in its development under CEO <strong>Salvatore Paparelli<\/strong>, to further accelerate the Group\u2019s growth and international expansion.<\/p>\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p class=\"wp-block-paragraph\">In his new role, Matteoni will lead Tesisquare\u2019s <strong>strategic and product marketing activities<\/strong>, focusing on market and customer needs analysis, the development and positioning of the company\u2019s offering, and the definition of go-to-market strategies. The role will span multiple areas of the business, strengthening the connection between the market, offering development and corporate strategy, while supporting Tesisquare\u2019s growth both in Italy and internationally. <\/p>\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p class=\"wp-block-paragraph\">Matteoni brings more than <strong>25 years of marketing experience<\/strong> to Tesisquare, gained in multinational companies and across sectors including telecommunications, automotive, technology and business services. During his career, he has also held roles within the <strong>Stellantis Group<\/strong> and, more recently, <strong>Brother Italia<\/strong>, where he served as Head of Marketing and was also a member of the Group\u2019s European Marketing Steering Committee. He also holds an Executive Master\u2019s degree in Sales Management from 24Ore Business School.  <\/p>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201c<em>Lorenzo\u2019s appointment addresses a specific need: to further strengthen the connection between the market, our offering and international development,<\/em>\u201d said <strong>Salvatore Paparelli, CEO of Tesisquare<\/strong>. \u201c<em>The international landscape requires a supply chain that can evolve very rapidly. Having an in-depth understanding of the market and our customers\u2019 needs is essential to guiding our decisions. To support our growth in global markets, we therefore need to gain an increasingly precise understanding of how demand is evolving and translate our technological expertise into clear and distinctive positioning. His experience in strategic and product marketing will be instrumental in accelerating this journey.<\/em>\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cJoining Tesisquare at a time when the company has ambitious growth objectives is genuinely exciting for me, and I am proud to contribute personally to its international expansion,\u201d commented <strong>Lorenzo Matteoni, Global CMO of Tesisquare<\/strong>. \u201cMy priority will be to maximise the value of Tesisquare\u2019s expertise and technologies and to interpret market trends and customer needs in order to further strengthen our value proposition and support business growth.\u201d <\/em><\/p>\n<\/blockquote>\n\n<p class=\"wp-block-paragraph\">The appointment comes at a time of continued development for Tesisquare, as the company progressively strengthens its presence in international markets. In 2025, the Group achieved consolidated revenues of <strong>\u20ac65.2 million<\/strong>, representing growth of <strong>5.4%<\/strong> compared with the previous year, with <strong>40%<\/strong> of revenues generated from international markets. The company currently operates in more than <strong>40 countries<\/strong>.  <\/p>\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<hr class=\"wp-block-separator has-text-color has-ast-global-color-7-color has-alpha-channel-opacity has-ast-global-color-7-background-color has-background\"\/>\n\n<p class=\"wp-block-paragraph\">ABOUT TESISQUARE\u00ae \u2013 Founded by Giuseppe Pacotto in 1995 in Bra (Cuneo), Tesisquare is one of the leading providers of technology solutions for the Supply Chain, designed to optimise performance across extensive and complex business networks, ensuring operational excellence throughout the entire value chain and across all stakeholders, including manufacturers, distributors, consumers and other stakeholders. In 2025, the company achieved consolidated revenues of \u20ac65.2 million, with a presence in more than 40 countries and a customer retention rate of 99%. Tesisquare\u2019s customers include leading companies in the fashion, food and beverage, large-scale retail, industrial and logistics sectors, both in Italy and internationally. For more information please visit www.tesisquare.com \u2013 or follow Tesisquare on LinkedIn.   <\/p>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p class=\"wp-block-paragraph\"><strong>Tesisquare Press Office | Close to Media<\/strong><br\/>Giulia Ferrario, <a href=\"mailto:giulia.ferrario@closetomedia.it\">giulia.ferrario@closetomedia.it<\/a> | Cell. 334 626 7334<br\/>Alberto Selvatico, <a href=\"mailto:alberto.selvatico@closetomedia.it\">alberto.selvatico@closetomedia.it <\/a>| Cell. 334 6867480<br\/>Francesco Vitali, <a href=\"mailto:francesco.vitali@closetomedia.it\">francesco.vitali@closetomedia.it<\/a> | Mobile: +39 337 1524898 <\/p>\n","protected":false},"excerpt":{"rendered":"<p>With more than 25 years of experience in multinational companies, the new Global CMO will lead strategic and product marketing to support Tesisquare\u2019s international growth<\/p>\n","protected":false},"featured_media":13498,"template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"categories":[43],"tags":[],"class_list":["post-13499","comunicati-stampa","type-comunicati-stampa","status-publish","has-post-thumbnail","hentry","category-corporate"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.tesisquare.com\/en\/wp-json\/wp\/v2\/comunicati-stampa\/13499","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tesisquare.com\/en\/wp-json\/wp\/v2\/comunicati-stampa"}],"about":[{"href":"https:\/\/www.tesisquare.com\/en\/wp-json\/wp\/v2\/types\/comunicati-stampa"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tesisquare.com\/en\/wp-json\/wp\/v2\/media\/13498"}],"wp:attachment":[{"href":"https:\/\/www.tesisquare.com\/en\/wp-json\/wp\/v2\/media?parent=13499"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tesisquare.com\/en\/wp-json\/wp\/v2\/categories?post=13499"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tesisquare.com\/en\/wp-json\/wp\/v2\/tags?post=13499"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}